Il network marketing – Conviene o non conviene intraprendere una attività simile?
E’ da diversi anni che, anche in Italia, guadagnare con il network marketing è diventato sempre più una prassi consolidata.
Ma cos’è il network marketing?
IL NETWORK MARKETING
Secondo Wikipedia il “Network Marketing (NWM) (o Multi Level Marketing-MLM) è una forma di vendita diretta, dove i “venditori” vendono i prodotti direttamente ai consumatori attraverso la loro rete di conoscenze o attraverso il passaparola“
In sostanza il MLM è un metodo di distribuzione di prodotti e servizi che ha la finalità di permettere a chiunque di diventare un distributore e di creare una rete di distributori senza consistenti investimenti in denaro.
Devi sapere che in questo sistema di distribuzione ad avere la parte del leone non è tanto il discorso della vendita del prodotto/servizio, che in ogni caso c’è ed ha la sua importanza fondamentale ma il reclutamento continuo di venditori/distributori (detti networkers). Quanto appena descritto è l’essenza su cui si basa il network marketing, rispetto ai comuni sistemi di vendita. In pratica: mentre in questi ultimi guadagni commissioni soltanto sulle vendite che sono state generate direttamente da te, nel network marketing invece puoi guadagnare sostanziose percentuali anche sul fatturato complessivo generato dalla tua rete di networkers.
Il Network Marketing, raccontato così, sembrerebbe in effetti un sistema di vendita libero, remunerativo, democratico e meritocratico ma a mio avviso esisterebbero dei punti salienti da analizzare.
QUANTO E CHI CI GUADAGNA REALMENTE?
Di utile rilevanza risulta un analisi statistica di qualche anno fa.
Nello specifico, Il sito MLM TheThruth ha analizzato i dati ufficiali pubblicati da oltre 500 compagnie che trattano il Multi Level Marketing, in un lasso di tempo di 15 anni, ovvero un campione statistico più che affidabile e veritiero, ed è arrivato alla conclusione che il 99,9% delle persone che aderiscono a questi sistemi ci perdono.
Inoltre, di utile rilevanza il seguente dato:
Il 95% delle persone, entro 10 anni, lascia il Network Marketing: dato rilevato da questa ricerca USA.
IL NETWORKER È REALMENTE UN LIBERO IMPRENDITORE?
I networkers si appropriano dell’idea per cui fare network marketing equivalga ad essere liberi imprenditori. In realtà, questo è un falso mito: i networkers non sono imprenditori ma venditori alle “dipendenze” di un’azienda madre. Inoltre, un libero imprenditore reale, lavorando per il proprio progetto imprenditoriale contribuirà a valorizzare il proprio brand nel tempo e quindi a percepire realmente il valore aggiunto.
Quindi credi realmente che intraprendere un’attività di network marketing ti renda un libero imprenditore?
La verità è che esistono metodi e sistemi con chance di successo nettamente superiori a parità di sforzo.
IL NETWORK MARKETING È UN SISTEMA INNOVATIVO?
La vendita del prodotto (vendita diretta) di cui il network marketing si fonda funziona raramente ed in determinate condizioni. Tali condizioni si materializzano di solito dopo aver creato una sorta di “associazionismo” tra le parti: un coinvolgimento che porta alla creazione di un gruppo, in cui, si tende a coinvolgere le masse portandole all’acquisto.
Inoltre, lo scopo principale del network marketing rimane la “vendita del prodotto” senza preoccuparsi minimamente degli interessi del cliente finale. Di fatti, il marketing moderno non pone al centro il prodotto da vendere bensì il cliente!
Quindi credi che sia un sistema innovativo?
IL NETWORK MARKETING È UN BUSINESS SOSTENIBILE?
La caratteristica saliente del network marketing è la vendita di un prodotto, o di una gamma di prodotti, dal prezzo molto alto. Il prezzo alto viene giustificato dai networkers solitamente da una presunta altissima qualità. La verità è che prodotti della stessa fascia e qualità di quelli venduti da queste aziende si trovano ampiamente anche nei negozi tradizionali e online a prezzi di gran lunga più bassi di quelli applicati nel sistema di network marketing.
Il vero motivo del pricing così elevato è quindi giustificato dal funzionamento di questo sistema di distribuzione basato sul “passaparola remunerato”.
Quindi vedi una sostenibilità in un business simile?
CONCLUSIONI
Alla luce di quanto sopra descritto ed in aggiunta a quanto sicuramente sentirai pronunciare dai vari networkers che tenteranno di convincerti ad intraprendere la loro strada, credo tu possa valutare realmente la convenienza o meno nell’intraprendere una attività di network marketing.
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